Mother Tongue
Duolingo is changing their role from teacher to protector by protecting at-risk languages.
We’re making ‘saving a language’ a part of a normal routine.
We’re making ‘saving a language’ a part of a normal routine.
Recognition: This campaign received 2 gold Pencil honors in the 2024 Young Ones Award Show.
ART DIRECTORS
Nicolette Nakkashian
Joshua Steinmeitz
Nicolette Nakkashian
Joshua Steinmeitz
COPYWRITERS
Namu Kim / Tree Kim
Namu Kim / Tree Kim
Pairless Parts
People spend over $700 million a year replacing their AirPods, and most of the time, people are just losing one AirPod.
Accessories aren’t purchased proactively, they’re on a need-it-now basis. Verizon wants to be part of the solution, not the problem.
We've developed a new program to make replacing a single AirPod easy.
Recognition: This campaign received the Golden Pencil honors in the 2023 Young Ones Award Show.
Accessories aren’t purchased proactively, they’re on a need-it-now basis. Verizon wants to be part of the solution, not the problem.
We've developed a new program to make replacing a single AirPod easy.
Recognition: This campaign received the Golden Pencil honors in the 2023 Young Ones Award Show.
ART DIRECTORS
Nicolette Nakkashian
Joshua Steinmeitz
Sally Kim
Soyoung Huh
Nicolette Nakkashian
Joshua Steinmeitz
Sally Kim
Soyoung Huh
COPYWRITERS
Namu Kim / Tree Kim
Namu Kim / Tree Kim
Heinz Unskippable Breakfast
Heinz Jalepeno Ketchup is putting a stop to skipping breakfast and adding spice to your morning.
ART DIRECTORS
Nicolette Nakkashian
Yasmine June
Esly
Lucia Berruto
Nicolette Nakkashian
Yasmine June
Esly
Lucia Berruto
AI Product Photography
AI is one of the most talked-about and most controversial tools in the creative world right now. As much as I’ll always love the real deal, the truth is this: you can either adapt to the future, or get left behind. History repeats itself. There was once a group of people who swore they’d never use color film. We know how that story ended... For me, AI isn’t a replacement for creativity. It’s a tool. A powerful one. It can create high-quality, detail-rich product photography in ways that open new doors for experimentation, concepts, and speed. It’s another brush in the artist’s kit.
Below are a few AI-generated product photography pieces I’ve created a glimpse into how innovation can work hand in hand with artistry.
Photography & Creative Direction
Fashion has always been a passion of mine, so naturally, fashion photography and creative direction for fashion shoots have become part of my creative toolkit. For me, it’s about more than just capturing clothes; it’s about creating a mood, a story, and a feeling for the viewer. Your audience is not buying a piece of fabric; they’re buying the emotion and the lifestyle.
Glossier
We believe beauty comes in all shapes, sizes, and colors, just like the inclusivity movement embraces diversity in skin color and body weight. It's time we championed inclusivity in facial features too. Makeup and skincare should be about celebrating our beautiful differences, not “fixing” perceived flaws. Because your unique features make you, YOU. We are showing the beauty with all features. Because Beauty isn’t one size fits all.
Jake’s House
Celebrating the profound connection wearers share with nature, Jake’s House encapsulates a refreshing, aquatic essence with a hint of musk, evoking our primal instincts and beckoning us to our roots. Born from the depths of water, it taps into our innate longing for the sea, a place that truly feels like home.
PeaceMaker
Eagley, the beloved sidekick in the popular superhero series Peacemaker, captivates fans in a memorable scene where he embraces Peacemaker with a cuddly eagle hug. This iconic moment extends beyond the screen as Eagley spreads love across the USA through real-life installations, promoting Season 2 of the show Peacemaker. This initiative transforms a fan-favorite scene into an immersive and unforgettable experiential event.